Steal this system to build better relationships with journalists
This isn’t about sending “just checking in” emails or liking Instagram posts. It’s a replicable, relationship-building system that earns trust—and coverage.
Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals insider tips to help PR professionals sharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers.