Do relationships with journalists really matter?
Think knowing a journalist just means getting your email read? Think again. Here’s why a real connection goes way beyond just opening your pitch.
Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals her current assignments and insider tips to help PR professionals sharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. Get ready for candid advice, a…