Podcasts Are a PR Gold Mine You're Missing
With more than 4 million shows, podcasts offer more placement potential than traditional media outlets combined. Yet many PR pros still overlook them. Here’s why it’s time to start pitching podcasts.
Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals insider tips to help PR professionals sharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. Here’s how to get her insights on your toughest PR challenges or receive detailed feedback on a pitch.
Fun fact about me: I’m a podcast enthusiast. If my podcast app tracked the number of hours I’ve spent bingeing my favorite shows, I’d probably need to file it as a part-time job. I always say “yes!” to invitations to be a podcast guest. And if you think I don’t have a running list of ideas for a podcast to start myself, you’d be mistaken.
Yet, many PR pros still aren’t giving podcasts the attention they deserve. While everyone’s fighting for that elusive print placement, podcasts have been quietly building loyal audiences, delivering in-depth conversations, and giving guests more room to shine than a couple of quotes in a 1,000-word feature ever could.
Are you putting as much effort into pitching podcasts as you do traditional media? If not, you might be missing one of the most accessible—and underrated—opportunities in media right now.
I feel so passionately about this topic, I’m going to be focusing on podcasts in the next four issues of my newsletter.
Here’s a breakdown of why podcasts deserve a permanent spot in your media strategy, along with a quick word from this week’s sponsor, who can help you actually start landing those podcast placements.
The 30-minute trick that gets you 7 podcast bookings a month
If you’ve ever wasted hours hunting for podcast host emails or pitching dead shows, PodPitch (today’s sponsor!) is about to become your new favorite PR tool. This all-in-one platform automates podcast outreach (with real emails and human-sounding copy), personalizes every pitch, and even follows up—all from your own inbox.
With PodPitch, all you need is 30 minutes per week to land an average of 7-9 podcast appearances for your clients every month.
Plus, PodPitch is launching new features every month, including:
Automatic follow-ups if you receive an out-of-office message from a podcast host
Soon-to-launch clip creator to auto-generate viral-ready clips of your clients’ podcast appearances
Upgraded email-writing engine that’s earning 2.5x higher reply rates
Want to see it in action? My friends at PodPitch team are offering readers of this newsletter a $100 discount if you book a 20-minute demo—and they’ll even send you Starbucks if it’s not the best PR tech demo you’ve ever seen.
Why podcasts deserve a spot in every PR strategy
Podcasts offer huge opportunities for placement
Podcasts offer huge, often untapped opportunities for media placement, especially for thought leaders, founders, and experts with a story to tell. With 4.42 million podcasts out there, chances are there’s dozens (maybe even hundreds!) of shows that could be a fit for your client. (Psst… my friends at PodPitch can help you zero in on which shows are the best match for your clients!)