The worst press trip invitation I've ever received
This press trip invite was so wildly out of step with how travel media works, it was almost insulting. I’m spilling the tea on every cringey detail so you don't make the same mistakes.
Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals her current assignments and insider tips to help PR professionals sharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers.
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Hi friends!
Some of my most popular newsletters have one thing in common: a peek inside my inbox. So today, I’m giving you a glimpse of the worst press trip invitation I’ve ever received (a treat for paid subscribers!)—and exactly why it was such a mess. It’s basically a masterclass in what not to do when inviting travel writers on a FAM trip.
I’ll also share my response to the publicist who sent it.
But first—5 quick offers you’ll actually want to check out
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*Note: The original version of this newsletter included an opportunity for shared/discounted access to MuckRack and Cision. I’ve heard from multiple readers that they’ve been scammed by doing this, so I’ve removed the mention. Please always carefully vet anyone you partner with and ensure you have a legally binding contract in place.
The world’s worst press trip invitation
Recently, I opened my inbox and found what might be the worst press trip invitation I’ve ever received.
It included a a trip to the Maldives, with stays at three luxury resorts—sounds pretty swanky! But then I kept reading—and I was shocked at just how out-of-touch this invitation was with the realities of how travel writers work and the state of the industry.