The 5 best PR podcasts to binge this weekend
These podcasts break down what’s actually working in PR, pitching, and media today—and yes, I’ve listened to them all.
Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals insider tips to help PR professionals sharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. Here’s how to get her insights on your toughest PR challenges or receive detailed feedback on a pitch.
Hi friends,
Memorial Day Weekend is almost here (at least for those of us in the U.S.), which means you might finally have time to catch up on all the stuff you’ve been meaning to listen to.
Since it’s Podcast Month over here (check out my last newsletter on why podcasts are a PR gold mine!), I thought it would be a good time to round up a few of the best podcasts about PR, media, pitching, and everything in between. I basically always have a podcast playing (seriously—I stream them while I brush my teeth!), so I know just how hard it can be to find a new show that’s *actually* worth your time. Consider this your curated list from someone who really listens.
These PR podcasts are perfect for when you want to feel like you're slacking off—but somehow end up better at your job.
But first, a quick word from today’s sponsor, PodPitch.
The smarter way to get your clients on podcasts
Podcast pitching can be a major time suck—but it doesn’t have to be. If you’re tired of outdated podcast databases, getting bouncebacks every time you try to email a host, and spending half your afternoon personalizing a single pitch, let me introduce you to your new favorite PR tool: PodPitch.
PodPitch (this week’s sponsor!) is an all-in-one platform that automates your podcast outreach process—pulling real email addresses, writing personalized pitches (that sound like you), and sending them straight from your inbox. Even if you already subscribe to other media database software, PodPitch is the only one that shows you podcast host reply rates and out-of-office status before you pitch.
PodPitch is offering free access to a live walkthrough of the product, along with a personalized strategy session to help you see how it could fit into your workflow, plus 5 perfect podcast contact emails.* If you’re curious about streamlining podcast outreach or replacing manual research, this is your chance to get a hands-on look—no pressure, no commitment. Just smart tools and real data.
A reader asked me last week: Is having a pitching tool the only way to break into podcasts? Absolutely not—you can totally do this all by hand. But if you want to save hours of research, find the shows that will actually give your client the spotlight they deserve, and scale podcast bookings without burning out, PodPitch makes it a whole lot easier and faster.
5 of the best PR podcasts
Need something to listen to that will actually leave you feeling smarter? These PR podcasts are packed with real insights on journalists, messaging, and what actually works in media today.
Digital PR Explained
Digital PR Explained is a smart, snackable podcast hosted by my friend and digital PR expert Britt Klontz. Often clocking in at under 20 minutes, each bite-size episode breaks down complex media topics into clear, actionable advice you can actually use—like an AI-assisted pitching process landing top-tier coverage, how to making “boring” data-based pitches more interesting, and ways to turn podcast interviews into major PR wins.
I even hopped on the mic last year to talk about pitching destination stories that stand out. Britt has a real gift for getting to the point without dumbing anything down. It’s like having a mini strategy session in your earbuds.