The one phrase that can tank your relationship with a writer
There’s a right (and wrong) way to ask for more. And these two words almost always land the wrong way.
Joni Sweet is a seasoned writer, editor, and content strategist with 13+ years of media experience. In this newsletter, Joni reveals insider tips to help PR professionals sharpen their pitches, avoid rookie mistakes, land coverage for their clients, and build stronger relationships with writers. Book a Flash Consulting session to find a solution for your biggest PR challenges.
Hi friends,
I spent last week back in Las Vegas for the Signature Travel Network’s Annual Conference. I found it really energizing and inspiring to be around so many talented, passionate travel pros talking about the industry, up-and-coming destinations, what travelers are excited about right now, and more.
I even led a roundtable discussion with seven experts on travel trends for 2026, which was amazing. The more I do these types of events, the more I realize how much I enjoy stepping into leadership positions and guiding public conversations. Please reach out to me if you need a host or panelist for a discussion at an event in 2026! I’d love to work together.
Before I go too deep into gift guide land this week (which will have me writing about more than 80 incredible products!), I wanted to take a moment to offer a tip on building relationships with writers and invite you to a couple of live events next month.
Want strong relationships with writers? Avoid this phrase.
Given the state of the industry, having strong relationships with writers is more important than ever if you want to get quality coverage for your clients. But there are two simple words that could erode your relationships—without you even realizing it.